EQ System

Equilibrium Quotient: the balance of integrated products on the hair

The Ultimate in Style

Elute® Ultra Active Primer

Elute Ultra Active PrimerLow-foaming Elute® Ultra Active Primer releases all sticky build-up from styling products which ordinary shampoo cannot remove. Hair is left "new-born" clean and prepared for more brilliant color shades, tighter perm waves, and better styling in general. The exclusive Cleansing Protein by Design™ penetrates deeply to repair, strengthen and cleanse hair.

AVAILABLE SIZES: 8oz, 20oz

Normal to Dry Shampoo (Aquala®)

Normal to Dry Shampoo - AqualaSuper concentrated, Normal to Dry Shampoo is highly moisturizing and excellent for colored hair. A healthy dose of the exclusive Cleansing Protein by Design™ give distinctly thicker, fuller hair. For added benefit, follow with Conditioner Complex and then an EQ styling product to produce a synergy in protein strength and styling perfection.

AVAILABLE SIZES: 5oz, 20oz

Normal to Oily Shampoo (Artica®)

Normal to Oily Shampoo - ArticaSuper concentrated, Normal to Oily Shampoo lifts out excess oil without disturbing the scalp’s natural oil balance. Refreshing mentholated lather improves the health of the scalp and is excellent for colored hair. Exclusive Proteins by Design™ pinpoint weak areas to condition for more fullness and manageability. These include the Cleansing Protein by Design™, Clarifying Protein by Design™, Cosmetique Protein by Design™ and the Ultra-Shaping Protein by Design™. Follow with an EQ styling product to produce a synergy in protein strength and styling perfection.

AVAILABLE SIZES: 5oz, 20oz

Live Set™ Spray Gel

Live Set Spray GelLive Set™ Spray Gel, alcohol-free, uses 3-dimensional bonds to lock in waves & curls for days - great to finger set, roller set, blow dry or heat wave. Men enjoy Live Set for hands-free gel control. Pure Wheat Protein and Ultra-Shaping Wheat Protein by Design™ condition deeply & enhance styling. The electrically charged formula ensures longer lasting benefits. Live Set works perfectly with Lift for maximum volume styling.

AVAILABLE SIZE: 8oz

Behold™ Classic Hair Spray

Behold Classic Hair SprayBehold™ Classic Hair Spray gives a very crisp hold, always quick drying. You control how bold the hold is by the amount you apply. Natural shine and softness are enhanced by the exclusive Finishing Protein by Design™ and Flex & Shine Protein by Design™. Non-aerosol.

AVAILABLE SIZE: 8oz

Secure Set® Cysteine Bonder

Secure Set Crysteine BonderSecure Set® Cysteine Bonder is loaded with 24% Proteins by Design™, excellent to condition perm waves at home for enhanced curl snap or to strengthen over-processed hair. Secure Set includes Pure Zinc Protein (loaded with Cysteine), the exclusive Cosmetique Protein by Design™ and Finishing Protein by Design™.

AVAILABLE SIZE: 8oz

 

Conditioner Complex™

Conditioner ComplexConditioner Complex™ is the ultimate to strengthen and moisturize hair. The exclusive AminoPlex and Ultra-Shaping Protein by Design™ provide deep, thorough replenishment. Hair becomes stronger, softer, healthier and easier to style. Perfect for medium to thick hair.

AVAILABLE SIZES: 5oz, 20oz

Lift® Hair Thickener

Lift Hair ThickenerLift® Maximum Volume Styling, alcohol-free, is absolutely the best product for fuller, thicker hair! Pure Wheat Protein and the Ultra-Shaping Wheat Protein by Design™ penetrate deeply to reinforce weak hair strands and increase the diameter of the hair shaft. Light-weight and non-sticky, Lift also improves styling control with shine & a touch of hold. The electrically charged formula ensures longer lasting benefits. Lift works great with Body Curl & Shine and Live Set Spray Gel. For best results, apply to wet hair and blow dry.

AVAILABLE SIZE: 8oz

Body Curl & Shine™ Styling Foam

Body Curl & Shine™ Styling Foam captures ringlets and curls, sets new styles, holds softly, texturizes and shines. Enjoy outstanding conditioning with a soft, healthy feeling due to Pure Wheat Protein, the Ultra-Shaping Wheat Protein by Design™ and the Cleansing Protein by Design™. Enjoy over 175 applications with a special non-aerosol delivery system. Body Curl & Shine, alcohol-free, works perfectly with Lift for maximum volume styling.

AVAILABLE SIZES: 7oz, 1.7oz

Lucent™ Hair Life Mist

Lucent Hair Life MistLucent™ Hair Life Mist is a super-light spray that creates a beautiful, classy shine, stunning on colored hair. Lucent also detangles hair and conditions with the exclusive Flex & Shine Protein by Design™. Apply Lucent as often as needed as it doesn’t build up or weigh hair down.

AVAILABLE SIZE: 8oz

AquaDry™ Hydrostatic Hold

AquaDry Hydrostatic HoldAquaDry™ HydroStatic Hold is a unique water-based hair spray that gives a rock-hard hold, best suited for thick hair. Alcohol-free & non-aerosol, AquaDry actually holds before it dries. Use with heat to seal styles more quickly. The exclusive Flex & Shine Protein by Design™ improves body and shine. Perfect for men who apply hair spray to wet hair!

AVAILABLE SIZE: 8oz